Funding sources

All funding for WeSurf Media and it's subsidiaries WeSurf Podcast and Salty Sisters has come directly from the owner Kwame LaBassiere.

What has most contributed to the business's success?

The success of WeSurf Media LLC can be attributed to several key factors that reflect its unique blend of cultural relevance, strategic partnerships, and innovative storytelling. Here's a breakdown of the most significant contributors:

  1. Mission-Driven Storytelling WeSurf Media centers narratives around the ocean, healing, and underrepresented voices—particularly within Black and Indigenous surf communities. This purpose-driven approach resonates deeply with diverse audiences and aligns with broader movements for equity, wellness, and environmental stewardship.
  2. Strategic Collaborations Partnerships with organizations like ISTO, the SALTiWater Foundation, and platforms like the WeSurf Podcast have extended the brand’s impact. These collaborations have amplified voices in surf therapy, ocean conservation, and ancestral knowledge, elevating the brand beyond media into movement.
  3. Platform Diversity By producing podcasts, visual content, and community-based events, WeSurf Media reaches audiences through multiple modalities. This versatility increases engagement and allows for both educational and emotional storytelling across platforms.
  4. Community-Centered Leadership The leadership behind WeSurf Media—especially figures like Kwame LaBassiere—brings authenticity, lived experience, and deep ties to both the surfing and healing communities. This has cultivated trust, credibility, and organic growth.
  5. Innovative Media Production WeSurf Media blends high-quality production with grassroots content. Its ability to capture intimate stories without compromising professionalism has made its work relatable yet polished—striking a balance that drives both reach and retention.
  6. Cultural Timing and Relevance The growing global interest in wellness, ancestral healing, and climate justice intersects perfectly with the themes WeSurf Media explores. Its content taps into timely social and cultural conversations, positioning it as a thought leader in both surf and social impact spheres.

What have been the biggest challenges for the business?

Find more people who are will to share their stories and create a narrative.